We speak with one voice because our customers and communities deserve clear and accurate information. This prevents misinformation from being released that could damage the trust placed in our brands.
Our Marketplace
Protecting the Company Reputation
We communicate authentically and honestly. Protecting and enhancing our hard-earned reputation is key to maintaining our success.
Why It Matters.
How We Deliver.
- We refer all media requests to Global External Affairs. We never provide comment to the media about McCain unless authorized to do so.
- We consult with Global External Affairs if developing materials that reach a mass audience. This ensures messaging and brand image are appropriate.
- We use social media wisely, making clear that any personal postings are our own individual views. We indicate that we are a McCain employee in our profile if posting about the company. We avoid posting anything that violates our obligations to McCain.
- When permitted to post on behalf of the company, we use approved accounts and messaging.
- We never disclose confidential or proprietary information. We are careful to avoid accidental disclosures (such as in the background of photographs).
Good Ethics.
By understanding that words have power, we can proceed with caution. Never post anything on social media that might be seen as a threat, harassment or bullying. Be careful and pause before posting. In today’s world, our words can be misunderstood and may reach a large audience quickly.
Good Business.
A coworker posted several negative comments on Facebook. She said she didn’t personally like the taste of one of our products. It’s not one of my favourites either. However, it doesn’t feel right that she posted something negative about our company. Since it is her personal account, is there any issue with her making this public statement?
She should not have posted this on Facebook. Sharing negative opinions about McCain on social media conflicts with our duty to protect the Company’s reputation.
Food for Thought
“We speak with one voice because our customers and communities deserve clear and accurate information.”